Funding solutions for entrepreneurs remain limited in South Africa and a number of entrepreneurs have turned toward crowdfunding as a potential avenue to fund their growth.

Thursdays Lingerie and Swimwear are going for gold in the African crowdfunding space. After having financed the startup through traditional means of bootstrapping, obtaining loans from family and friends, and even venture capital on the reality investment show Shark Tank South Africa, Thursdays CEO, Shona Macdonald has set her sights on a largely underutilized form of finance in the African Landscape, crowdfunding.

Shona Macdonald and her brand Thursdays were a finalist in the Heavy Chef Top 5 Most Exciting Startups In South Africa competition held in 2018. Heavy Chef anchor Caley Africa interviews Shona about why she’s setting such a huge goal for her company, what crowd-funding is all about and what makes Thursdays special.