Meggan Kristiansen is a senior Paid Social Practitioner at 2U, which acquired Cape Town-based education technology company Getsmarter in 2017.

In just a decade, Getsmarter grew to a $200m revenue per annum business, based largely on the success of its partnerships with premium universities around the globe. In this video, Meggan talks to some of the practical techniques and strategic moves her team deployed in creating an educational juggernaut. Starting from a small company in the Southern Suburbs in Cape Town to being acquired by a Nasdaq listed company, this talk provides some of the insights that helped Getsmarter achieve greatness.