Discovery has long been recognised as one of South Africas most innovative and entrepreneurial businesses, succeeding in both local and international markets. But how did this business build itself into a global powerhouse?

The two original co-founders of Discovery Health Adrian Gore and Barry Swartzberg shared the stage with Heavy Chef CEO Fred Roed to reminisce on their iconic company’s journey over the past 25 years. These two African business titans revealed insights about the origin of the remarkable Discovery / Vitality business model, the bumps and lessons along the way, the growth into international markets, business challenges that almost sunk the business in the late 90s and some takeaway tips to share with entrepreneurs who are starting along their own business journey.