Bradley Elliott is the CEO of South African digital marketing agency Platinum Seed and in this video, he talks about the trends shaping Ecommerce in South Africa.

Brad preceded Arthur Goldstuck on stage at the Cape Town leg of the Heavy Chef eCommerce series, held in September and November 2018. Platinum Seed partnered with Visa and Goldstuck’s research advisory firm World Wide Worx to create the largest ever survey conducted in Africa, focusing on eCommerce. Elliott delivered an inspiring talk, originating in some of the major signals from Alibabab and China’s behemoth eCommerce market and then reverting to lessons from Jumia and African eCommerce trends.