Alessandro Colafranceschi is a legend in the digital world. Having headed up the digital portfolio for Standard Bank, Alessandro Colafranceschi has now turned his considerable expertise to the world of AgriTech.

In this fascinating talk at Workshop17’s stunning new Tabakhuis premises in Paarl, Alessandro explains his journey over the past two years immersing himself in the agriculture world with a single aim: understanding the plight of the modern farmer.