Starting a new business anywhere in the world is always a challenge but in South Africa, it comes with some added spices!

Heavy Chef launched the first in a series of guidebooks, *The Heavy Chef Guide To Starting A Business In South Africa*. Author, Fred Roed, appeared on stage at the book launch to discuss with a crowd of around 180 entrepreneurs, business folks, investors and book lovers, the principles of starting a business in Africa, the process of writing the book and getting stuck in the trenches in the crazy-hard road of entrepreneurship. Roed is the founder of Heavy Chef and has also started and sold several businesses.

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