Too often entrepreneurs are forced to concentrate on operational issues and unable to take a step back and focus on the strategic issues of the business. How does the brain work and how do we change these habits?
In this recent presentation at GIBS, Dr. Norman Chorn, consultant, researcher and visiting academic with a background in both economics and behavioural science explains how the brain works and how we can use this insight to understand our complex environment and greatly enhance strategic thinking:
Part 2 of this lecture: