Why don’t first-movers win? This is a question asked and answered by entrepreneur Rich Mulholland in this fantastic TEDx talk.

In life and business, we are constantly told to be first and shoot for the moon. However, what if we should be focused on taking small steps instead of aiming for giant leaps?

At 13:10, Rich touches on the importance of “novelty vs. utility” which is a critical topic for entrepreneurs: