Emma Montocchio from our team recently from a wrote a piece for BizCommunity where she looked at the role between Public Relations (PR) and Access to Market strategies.

In the article she effectively looks at the role that PR plays in helping businesses establish their credibility in the market and deliver growth in customers and profile.

If you are looking for PR services in Gauteng then here are some of the reasons we believe we should be your partner of choice when looking for a partner to develop a PR strategy to improve your Access to Market in South Africa.

Strong background in financial services media

Our CEO Marc Ashton has extensive experience in financial services having been the editor of Finweek magazine for three years and then running JSE-listed media group Moneyweb for three years until it was de-listed in 2016.

He regularly writes for senior bankers in one of South Africa’s largest investment banking groups including thought leadership pieces, video interviews and speeches.

Marc also worked with the team from OUTvest on the launch of their Retirement Annuity product.

We also regularly develop content for legal firms, accountants and transaction advisors and we position them as experts in the market.

We understand how PR ties in with Investor Relations

Over the last 3 years, we have built a track record of interacting with both listed and un-listed businesses to help them raise their profiles through investor presentations.

We worked with the Canna-Q team to deliver an online investor presentation for their start-up project ) and this was subsequently featured on Daily Maverick.

We were one of the first businesses to feature Renergen which has become one of the most exciting JSE and ASX listed businesses in the market at the moment (https://www.youtube.com/watch?v=HBqNojbECuk) with an investor webinar which hosted local and international shareholders and we partnered with the team from EasyEquities to reward retail investors who joined the call.

Decusatio has built properties to help you amplify your message

We are fortunate enough to have a strong network of industry experts, venture capital professionals and C-Suite executives who are keen to join us and partner on some of the properties we have built.

These include the “Meet The Management” (#MeetTheManagement) series which interviews CEOs of listed businesses as well as Venture Capital professionals to talk about their portfolios and investment mandates.

Emma has built the popular “Women in Business” series where she interviews entrepreneurs and leadership experts around how to run better businesses and develop your professional profile.

Amber and Kelsey have developed properties in the healthcare and wellness spaces and have interviewed experts on a variety of topics including financial education.

We have a TEAM that is able to support you

Over the last 3 years, we have invested in developing the capabilities of an exciting team from a variety of backgrounds including:

–       Social media

–       Virtual eventing

–       Innovation

–       Public Relations (PR)

–       Content Marketing

–       Design

–       Influencer Marketing campaigns

We want to use our diversify range of skills to help you improve your Access to Market for your business.

When it comes to PR services, the Decusatio team think like start-up entrepreneurs

We have an innovative with the teams from SME.Tax and SME Snapshot called “Adopt-An-SME” where 10 entrepreneurs from across the country are assigned a business coach or mentor to help them develop public relations and marketing strategies.

Apart from helping us develop the entrepreneurship ecosystem in South Africa this project is important to our team as it helps by:

–       Developing knowledge of a variety of different sectors – in the 2022 cohort for example they are working with everything from businesses in the hospitality sector (restaurants) through to architecture and cyber-security businesses

–       Our team are forced to think like small businesses and entrepreneurs and make every Rand you invest work hard for you!

You can listen below to an interview we secured for the team from Deaftouch on CliffCentral:

 

If you would like to discuss our PR services, please do not hesitate to reach out to us