As entrepreneurs, we are constantly seeking “strategic partnerships” to help us access new markets and identify new customers.
Research however indicates that 43% of partnerships suffer “high-failure”, 42% of partnerships are under-leveraged and 45% of partnerships are unable to manage long-term sustainability.
The team from Emory Goizueta Business School have put together this webinar to discuss this critical subject. This webinar features Professor Sandy Jap discussing the importance and challenges of business relationships. Using examples including Samsung/Google, Martha Stewart/Macy’s, and Best Buy/Apple, Dr. Jap provides recommendations for avoiding partnership challenges, revitalizing weakening partnerships, and recognizing when a partnership can’t be saved: