Are you planning to start an Intellectual Property (IP) rich business but not sure how to go about protecting this IP using tools like patents and trademarks?

For many entrepreneurs, this step can be a make-or-break factor when trying to build [and ultimately transfer] value in their business. How do the “old” IP laws apply to the new technology coming to market?

Watch this IP Masterclass conducted by Legalese via AlphaCode, where not only the re-positioning of traditional IP classes into the modern context of tech and apps is discussed, but also how the law is evolving and what it means for you as a pioneer in the SME and tech industry.