You don’t necessarily need a lot of money to start a business, you need money to scale your business. I started my first business with just R7000 and I hope this inspires you to start where you are, with what you have and invest in your own dreams.
The 27-year-old Allergo Dinkwanyane is well on her way to becoming one of the biggest names in media and public relations. She is the founder of a 100% black-owned public relations company, Orgella Media, which she launched in 2011 when she was just 21-years-old, after obtaining her journalism degree from the University of Johannesburg.
Her company which started out as an entertainment blog, specialises in brand management, they produce social media marketing and public relations (PR) campaigns.
Her company represents celebrities in the entertainment industry, including South African singer and songwriter Donald Moatshe, TV presenter Siya Mdlalose and fashion designer, Paledi Segapo. They also do work for corporate clients such as Avon South Africa, Africa Fashion Week Nigeria, and the Johannesburg-based Poppy’s Restaurant. The company also has a charity and property division.