Nowadays, everyone seems to be creating a new YouTube channel. Ondela Mlandu spoke to Danilo Acquisto, TV celebrity, radio show host and CEO of Special Effects Media, about the viability of YouTube and how realistic it is to make money out of the platform.

Danilo is a remarkable mind when it comes to video strategy and, in this highly insightful interview, he reveals to Heavy Chef about the various ways that individuals and businesses can create an impactive online video presence. Danilo explains about the three models that creators can deploy and the single most important piece of advice that creators need to hear.