We are always looking for great entrepreneurship stories and it is awesome to see a South African entrepreneur who focused on distribution and getting their product to market.
Secco is a range of natural drink infusions, made from fresh ingredients, dried fruit, florals and spices. You add it to your gin or vodka and suddenly it looks amazing and tastes even better. Heavy Chef Raw anchor, Caley van der Kolk, visited the intrepid entrepreneur behind TasteLab, the company that created Secco, to find out the secrets to their success. Wessel Pieterse is the 29-year-old founder of TasteLab. Wessel spoke to Caley about deploying the Lean Startup Method, as well as the Breakeven Equation, in order to keep his costs down and his product scalable