One of the most common questions that entrepreneurs ask is “How much should I be charging for my service?”

There is no definitive answer to this but getting your price point right is a critical part of your marketing strategy. Are you an expert in your field? Are you perceived to add enough value to your client?

Last week we featured a video from Rich Mulholland about asking for more money and the lessons he learnt from pitching to corporate clients.

It is very important not to under-sell yourself.

In this short video, Douglas Kruger talks about how your price point impacts your ability to ask for more money.