SIMODISA has done some great work in trying to assist early-stage businesses to build some traction in the local economy.

SIMODISA has partnered with CEX Lab founder, Shaheema Adams, to bring entrepreneurs a series on Customer Experience for their small business. Shaheema unpacks Customer Experience and tries to help entrepreneurs understand how to tackle the subject.

Adams says: “You can have the best product, price or delivery channels, but if customers are not satisfied or feel that they have been treated unfairly, it can mean the end of a brilliant business.”