As a network, we are always keen to support South African entrepreneurs and South African talent. It is great to see the work that SIMODISA are doing to support the South African start-up / entrepreneur space.

One of the major challenges many entrepreneurs / small businesses face is how to market their businesses on a limited budget.

SiMODiSA has partnered with Marketing Professional Eddy Fwamba to bring entrepreneurs a series on Marketing and Branding. He gives advice for finding ways to implement strategies to effectively market and brand your offerings.

Here is his views on the 7 principles of Branding: