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For the majority of South Africans, your job is your single greatest asset. In the current environment, the job market is incredibly competitive and all South Africans are looking to make a good impression at their next job interview (or even client meeting).

The goal is to try and cast yourself in a favourable light in the eyes of the interviewer.

“Pre-suasion” and “Influence” author Robert Cialdini tells us a simple job interview technique that will get the interviewers to instantly focus on your positive traits.